Global Internet connectivity, and the natural anonymity that comes with it, has fueled online fraud activity. Today, the majority of business transactions are conducted online. We shop, bank, socialize and save personal information online. All these activities are tied to our online identity, which can be easily compromised with a few data points and the right technology. As a result, businesses find themselves in a tug-of-war between customer convenience and security. On the one hand, a frictionless, personalized customer experience is critical to remain competitive; on the other, protecting customers' personal data becomes more challenging in an increasingly mobile and social online environment.
Sponsor: Neustar Inc